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~person:"Brown, Tom"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type_genre:"Reprint"
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Brand management
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Brown, Tom
Laroche, Michel
Loureiro, Sandra Maria Correia
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Phau, Ian
Keller, Kevin Lane
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Warde, Alan
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Elliott, Richard
4
Hill, Ronald Paul
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Tadajewski, Mark
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Brand management ; Vol. 4
2
Brand management ; Vol. 2
1
Cross-cultural and critical perspectives on brands
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ECONIS (ZBW)
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1
Social versus psychological
brand
community : the role of psychological sense of
brand
community
Carlson, Brad D.
;
Suter, Tracy A.
;
Brown, Tom
-
2010
Persistent link: https://www.econbiz.de/10003924381
Saved in:
2
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
3
The company and the product : corporate associations and consumer product responses
Brown, Tom
;
Dacin, Peter A.
-
2010
Persistent link: https://www.econbiz.de/10003922777
Saved in:
4
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
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