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Journal of marketing research : JMR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship
Bass, Frank M.
;
Bruce, Norris
;
Majumdar, Sumit
;
Murthi, …
- In:
Marketing science : the marketing journal of the …
26
(
2007
)
2
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pp. 179-195
Persistent link: https://www.econbiz.de/10007722122
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The Better They Are, the More They Give: Trade Promotions of Consumer Durables
Bruce, Norris
;
Desai, Preyas S.
;
Staelin, Richard
- In:
Journal of marketing research : JMR
42
(
2005
)
1
,
pp. 54-66
Persistent link: https://www.econbiz.de/10006641608
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