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Handbuch Vertriebsmanagement : Strategie - Führung - Informationsmanagement - CRM
Homburg, Christian (ed.); Wieseke, Jan (ed.) - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009239584
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Relationship Marketing : das Management von Kundenbeziehungen
Bruhn, Manfred - 2016 - 5., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011415719
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Homburg, Christian (ed.) - 2016 - 9., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011381718
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Markenintimität (Brand Intimacy) von Konsumenten : Konzeptualisierung, Determinanten und Wirkungen, mit empirischen Befunden
Bruhn, Manfred; Schoenmüller, Verena; Schäfer, Daniela B. - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 64 (2012) 6, pp. 590-629
Persistent link: https://www.econbiz.de/10009619306
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Sales excellence : systematic sales management
Homburg, Christian; Schäfer, Heiko; Schneider, Janna - 2012 - Softcover reprint
This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This book considers the sales performance of an organization at a very high, strategic level and offers specific guidance in managing not just a few...
Persistent link: https://www.econbiz.de/10009628196
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Strategische Marketingentscheidungen eines Kreditinstituts : Produkt, Preis, Vertrieb, Kommunikation, Personal
Bruhn, Manfred - In: Handbuch Aufsichts- und Verwaltungsräte in …, (pp. 899-918). 2013
Persistent link: https://www.econbiz.de/10009759717
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Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred; Schnebelen, Stefanie; Schäfer, Daniela B. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
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Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian; Stierl, Marcel; Bornemann, Torsten - In: Journal of marketing 77 (2013) 6, pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
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Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian; Bornemann, Torsten; Kretzer, Max - In: Journal of the Academy of Marketing Science 42 (2014) 2, pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
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Complaint management on social networking platforms : an examination of inconsistent complaint behaviour and the identification of potential reduction strategies
Bruhn, Manfred; Papen, Marie-Christin; Zingg, Dominique - In: Marketing : ZFP ; journal of research and management 37 (2015) 4, pp. 201-206
Persistent link: https://www.econbiz.de/10011561018