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Consumer behavior insights, consumption dynamics, and segmentation of the Japanese wine market

Bruwer, Johan; Buller, Courtney - In: Journal of international consumer marketing 24 (2012) 5, pp. 338-355

Persistent link: https://www.econbiz.de/10009778697

Enhancing long-term grape grower/winery relationships in the Australian wine industry

Somogyi, Simon; Gyau, Amos; Li, Elton; Bruwer, Johan - In: International journal of wine business research : IJWBR 22 (2010) 1, pp. 26-41

Persistent link: https://www.econbiz.de/10003977114

Consumer involvement and associated behaviour in the UK high-end retail off-trade wine market

Bruwer, Johan; Burrows, Nicole; Chaumont, Sylvia; Li, Elton - In: The international review of retail, distribution and … 24 (2014) 2, pp. 145-165

Persistent link: https://www.econbiz.de/10010367008

Segmentation of the Australian Wine Market Using a Wine-Related Lifestyle Approach

Bruwer, Johan - 2013

As wine increasingly becomes a lifestyle beverage and more acceptable and desired by a wider spectrum of consumers, there is a greater need to understand wine consumer values, consumption patterns and profiles. This research recognises that lifestyle is inextricably linked to values and the...

Persistent link: https://www.econbiz.de/10014160613

Winery visitation sets : intra-regional spatial movements of wine tourists in branded regions

Alant, Karin; Bruwer, Johan - In: International journal of wine business research : IJWBR 22 (2010) 2, pp. 191-210

Persistent link: https://www.econbiz.de/10003993858

Place-based marketing and regional branding strategy perspectives in the California wine industry

Bruwer, Johan; Johnson, Ray - In: The journal of consumer marketing 27 (2010) 1, pp. 5-16

Persistent link: https://www.econbiz.de/10003942057

Wine tourists' destination region brand image perception and antecedents : conceptualization of a winescape framework

Bruwer, Johan; Lesschaeve, Isabelle - In: Journal of travel and tourism marketing 29 (2012) 7/8, pp. 611-628

Persistent link: https://www.econbiz.de/10009710146

Domain-specific consumer involvement in the US wine market

Montgomery, Ingvill Kaasin; Bruwer, Johan - In: Journal of food products marketing 19 (2013) 5, pp. 439-462

Persistent link: https://www.econbiz.de/10010226810

U.S. wine consumer preferences for bottle characteristics, back label extrinsic cues and wine composition : a conjoint analysis

Kelley, Kathleen; Hyde, Jeffrey; Bruwer, Johan - In: Asia Pacific journal of marketing and logistics 27 (2015) 4, pp. 516-534

Persistent link: https://www.econbiz.de/10011456442

A wine tourist behavior model for Australian winery cellar doors

Chen, Xiaoyu; Bruwer, Johan; Cohen, Justin; Goodman, Steve - In: Tourism analysis : an interdisciplinary tourism & … 21 (2016) 1, pp. 77-91

Persistent link: https://www.econbiz.de/10011491805