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~person:"Buber, Renate"
~person:"Fort, Margherita"
~person:"Green, Paul E."
~person:"Oswald, Andrew J."
~subject:"Conjoint analysis"
~subject:"Market research"
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Buber, Renate
Fort, Margherita
Green, Paul E.
Oswald, Andrew J.
Malhotra, Naresh K.
50
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33
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31
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Qualitative Marktforschung : Konzepte - Methoden - Analysen
7
Fundamentals of marketing research ; Vol. 6
3
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2
Consumption culture in Europe : insight into the beverage industry
1
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
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ECONIS (ZBW)
28
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1
Multidimensional scaling : concepts and applications
Green, Paul E.
-
1989
Persistent link: https://www.econbiz.de/10000761594
Saved in:
2
Multiattribute decisions in marketing : a measurement approach
Green, Paul E.
;
Wind, Yoram
-
1973
Persistent link: https://www.econbiz.de/10000055706
Saved in:
3
Optionen für die Marketingforschung durch die Nutzung qualitativer Methodologie und Methodik
Holzmüller, Hartmut H.
;
Buber, Renate
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 3-20)
.
2009
Persistent link: https://www.econbiz.de/10003825268
Saved in:
4
Zur Bedeutung qualitativer Methodik in der Marktforschungspraxis
Buber, Renate
;
Klein, Vanessa
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 47-61)
.
2009
Persistent link: https://www.econbiz.de/10003825272
Saved in:
5
Wohnen in Passivhäusern : der Einsatz des Fokusgruppeninterviews zur Identifikation von Wohlfühlkomponenten
Buber, Renate
;
Gadner, Johannes
;
Höld, Regina
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 823-845)
.
2007
Persistent link: https://www.econbiz.de/10003485641
Saved in:
6
Qualitative
Marktforschung
: Konzepte - Methoden - Analysen
Buber, Renate
(
ed.
);
Holzmüller, Hartmut H.
(
contributor
)
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003380142
Saved in:
7
Psychometric methods in marketing research : part II, multidimensional scaling
Carroll, J. Douglas
;
Green, Paul E.
-
2007
Persistent link: https://www.econbiz.de/10003541509
Saved in:
8
Marketing applications of MDS : assessment and outlook
Green, Paul E.
-
2007
Persistent link: https://www.econbiz.de/10003541510
Saved in:
9
Hierarchical bayes conjoint analysis : recovery of partworth heterogeneity from reduced experimental designs
Lenk, Peter J.
;
DeSarbo, Wayne
;
Green, Paul E.
;
Young, …
-
2007
Persistent link: https://www.econbiz.de/10003541579
Saved in:
10
Verbal and pictorial representations of beverage consumption patterns : the wall of pictures protocol
Ganassali, Stéphane
;
Moscarola, Jean
;
Mestrallet, Anne …
- In:
Consumption culture in Europe : insight into the …
,
(pp. 116-165)
.
2013
Persistent link: https://www.econbiz.de/10009720265
Saved in:
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