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A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C. (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003792325
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Integrated strategic partnerships between business and not-for-profit organisations: a case study from New Zealand
Palakshappa, Nitha; Bulmer, Sandy; Eweje, Gabriel; … - In: Journal of marketing communications 16 (2010) 4, pp. 255-268
Persistent link: https://www.econbiz.de/10008651834
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In memoriam of professor Lynne Eagle
Kitchen, Philip J.; Bulmer, Sandy - In: Journal of marketing communications 28 (2022) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10012697017
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Integrated strategic partnerships between business and not-for-profit organisations: A case study from New Zealand
Palakshappa, Nitha; Bulmer, Sandy; Eweje, Gabriel; … - In: Journal of marketing communications 16 (2010) 4, pp. 255-269
Persistent link: https://www.econbiz.de/10008442923
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Insights into interpreting integrated marketing communications: A two-nation qualitative comparison
Eagle, Lynne; Kitchen, Philip J.; Bulmer, Sandy - In: European journal of marketing : EJM 41 (2007) 7-8, pp. 956
Persistent link: https://www.econbiz.de/10007763284