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Partitioned pricing : can we always divide and prosper?

Burman, Bidisha; Biswas, Abhijit - In: Journal of retailing 83 (2007) 4, pp. 423-436

Persistent link: https://www.econbiz.de/10003598471

Partitioned pricing: Can we always divide and prosper?

Burman, Bidisha; Biswas, Abhijit - In: Journal of retailing 83 (2007) 4, pp. 423-436

Persistent link: https://www.econbiz.de/10007883833

Effect of discounts on search and shopping intentions: the moderating role of shopping environment

Das, Neel; Burman, Bidisha; Biswas, Abhijit - In: International journal of electronic marketing and … 1 (2006) 2, pp. 155-168

Persistent link: https://www.econbiz.de/10007388826

Effect of discounts on search and shopping intentions: the moderating role of shopping environment

Das, Neel; Burman, Bidisha; Biswas, Abhijit - In: International journal of electronic marketing and … 1 (2006) 2, pp. 155-168

Persistent link: https://www.econbiz.de/10007393180

Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations

Burman, Bidisha; Verma, Swati; Guha, Abhijit; … - In: Journal of business research : JBR 172 (2024), pp. 1-22

Persistent link: https://www.econbiz.de/10014547383

Partitioned Pricing: Can We Always Divide and Prosper?

Burman, Bidisha - 2004

Research on partitioned pricing suggests that separating the surcharges from the base price of the advertised product may lead to a more favorable effect on consumers' evaluation of the offer compared to a combined presentation of the base price and the surcharge. In this dissertation we propose...

Persistent link: https://www.econbiz.de/10009439384