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Entrepreneurial marketing : moving beyond marketing in new ventures
Kraus, Sascha; Harms, Rainer; Fink, Matthias - In: International journal of entrepreneurship and … 11 (2010) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10003919177
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Identität und Marke im Entrepreneurial Marketing
Burmann, Christoph; Piehler, Rico; Schade, Michael; … - In: Entrepreneurial Marketing : Besonderheiten, Aufgaben …, (pp. 473-499). 2015
Persistent link: https://www.econbiz.de/10010531041
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Brand Equity Management vs. Customer Equity Management?Zur Integration zweier Managementkonzepte
Burmann, Christoph; Jost-Benz, Marc - Universität <Bremen> / Lehrstuhl für Innovatives … - 2005
, die sich unter den Begriff Marketing Performance Management zusammenfassen lassen... …
Persistent link: https://www.econbiz.de/10009022085
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Strategic management and entrepreneurship: friends or foes?
Kraus, Sascha; Kauranen, Ilkka - In: The international journal of business science & applied … 4 (2009) 1, pp. 37-50
The objective of this article is to create a better understanding of the intersection of the academic fields of entrepreneurship and strategic management, based on an aggregation of the extant literature in these two fields. The article structures and synthesizes the existing scholarly works in...
Persistent link: https://www.econbiz.de/10011894178
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Strategic corporate entrepreneurship : a configuration approach-based case study
Kraus, Sascha; Rigtering, Coen - In: International journal of entrepreneurial venturing 9 (2017) 2, pp. 101-121
Persistent link: https://www.econbiz.de/10011846109
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To network or not to network : is that really the question? : the impact of networking intensity and strategic orientations on innovation success
Eggers, Fabian; Niemand, Thomas; Filser, Matthias; … - In: Technological forecasting & social change : an … 155 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012236617
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Entrepreneurial orientation, strategic planning and firm performance : the impact of national cultures
Rigtering, J. P. Coen; Eggers, Fabian; Kraus, Sascha; … - In: European journal of international management : EJIM 11 (2017) 3, pp. 301-324
Persistent link: https://www.econbiz.de/10011845040
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To change or not to change : antecedents and outcomes of strategic renewal in SMEs
Klammer, Adrian; Gueldenberg, Stefan; Kraus, Sascha; … - In: International entrepreneurship and management journal 13 (2017) 3, pp. 739-756
Persistent link: https://www.econbiz.de/10011950537
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Strategische Flexibilität und Strategieveränderungen als Determinanten des Unternehmenswertes
Burmann, Christoph; Meffert, Heribert - In: Perspektiven der strategischen Unternehmensführung : …, (pp. 131-167). 2003
Persistent link: https://www.econbiz.de/10001732534