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Brand personality measurement with the Neo-Jungian Archetypes framework
Burmann, Christoph; Varvier, Jean-Louis - 2022
Persistent link: https://www.econbiz.de/10012802130
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User Generated Branding: State of the Art of Research
Burmann, Christoph; Arnhold, Ulrike - 2008
Persistent link: https://www.econbiz.de/10012875016
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Brand page attachment : an empirical study on Facebook users' attachment to brand pages
Kleine-Kalmer, Barbara - 2016
Persistent link: https://www.econbiz.de/10011407584
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The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico; King, Ceridwyn; Burmann, Christoph; … - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
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Brand authenticity : model development and empirical testing
Schallehn, Mike; Burmann, Christoph; Riley, Nicola - In: The journal of product & brand management 23 (2014) 3, pp. 192-199
Persistent link: https://www.econbiz.de/10010393867
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Implikationen neuroökonomischer Forschungsergebnisse für die identitätsbasierte Führung von FMCG-Premiummarken
Burmann, Christoph; Boch, Sonja - 2010
Persistent link: https://www.econbiz.de/10009665191
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Markenimage : Konzeptualisierung eines komplexen mehrdimensionalen Konstrukts
Burmann, Christoph; Stolle, Wulf - 2007
Persistent link: https://www.econbiz.de/10009665213
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Markenimagekonfusion : ein Beitrag zur Erklärung eines neuen Verhaltensphänomens
Burmann, Christoph; Weers, Jan-Philipp - 2006
Persistent link: https://www.econbiz.de/10003368198
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Markenerosion : eine systemtheoretische Ursache-Wirkungs-Analyse
Lodde, Adele Patricia - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008662769