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~person:"Buzzell, Robert Dow"
~person:"Holt, Douglas B."
~subject:"Brand management"
~subject:"Marketing management"
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OPINION: SHOULD MULTINATIONALS...
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Buzzell, Robert Dow
Holt, Douglas B.
Quelch, John A.
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The global market : developing a strategy to manage across borders
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ECONIS (ZBW)
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The marketing challenge of 1992
Quelch, John A.
;
Buzzell, Robert Dow
;
Salama, Eric R.
-
1990
Persistent link: https://www.econbiz.de/10000797815
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Global marketing management : cases and readings
Buzzell, Robert Dow
(
contributor
); …
-
1995
-
3. ed.
Persistent link: https://www.econbiz.de/10000417031
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3
Managing the global brand : a typology of consumer perceptions
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
- In:
The global market : developing a strategy to manage …
,
(pp. 180-201)
.
2004
Persistent link: https://www.econbiz.de/10002120162
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