The marketing challenge of 1992
John A. Quelch ; Robert D. Buzzell ; Eric R. Salama
| Year of publication: |
1990
|
|---|---|
| Authors: | Quelch, John A. ; Buzzell, Robert Dow ; Salama, Eric R. |
| Publisher: |
Reading, Mass. [u.a.] : Addison-Wesley |
| Subject: | EU-Binnenmarkt | Single European market | Marketingmanagement | Marketing management | EU-Staaten | EU countries |
| Extent: | IX, 390 S. : graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-201-51562-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000797815