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~person:"Buzzell, Robert Dow"
~person:"Holt, Douglas B."
~subject:"International marketing"
~subject:"Multinationales Unternehmen"
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OPINION: SHOULD MULTINATIONALS...
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International marketing
Multinationales Unternehmen
Internationales Marketing
5
Consumer behaviour
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Marketing management
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Marketingmanagement
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Transnational corporation
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Buzzell, Robert Dow
Holt, Douglas B.
Quelch, John A.
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Austin, James E.
6
Bartlett, Christopher A.
4
Taylor, Earl L.
2
Arnold, David J.
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Herrero, Gustavo
1
Klein, Lisa R.
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Cross-cultural and critical perspectives on brands
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The global market : developing a strategy to manage across borders
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ECONIS (ZBW)
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Multinational marketing management : cases and readings
Buzzell, Robert Dow
(
contributor
); …
-
1988
-
Reprint
Persistent link: https://www.econbiz.de/10000827384
Saved in:
2
Global marketing management : cases and readings
Buzzell, Robert Dow
(
contributor
); …
-
1995
-
3. ed.
Persistent link: https://www.econbiz.de/10000417031
Saved in:
3
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
4
Managing the global brand : a typology of consumer perceptions
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
- In:
The global market : developing a strategy to manage …
,
(pp. 180-201)
.
2004
Persistent link: https://www.econbiz.de/10002120162
Saved in:
5
Global marketing management : cases and readings
Buzzell, Robert Dow
(
contributor
); …
-
1992
-
2. ed.
Persistent link: https://www.econbiz.de/10013480640
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