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~person:"Buzzell, Robert Dow"
~person:"Holt, Douglas B."
~subject:"Multinationales Unternehmen"
~subject:"Single European market"
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OPINION: SHOULD MULTINATIONALS...
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Multinationales Unternehmen
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Buzzell, Robert Dow
Holt, Douglas B.
Quelch, John A.
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Multinational marketing management : cases and readings
Buzzell, Robert Dow
(
contributor
); …
-
1988
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Reprint
Persistent link: https://www.econbiz.de/10000827384
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The marketing challenge of 1992
Quelch, John A.
;
Buzzell, Robert Dow
;
Salama, Eric R.
-
1990
Persistent link: https://www.econbiz.de/10000797815
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3
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
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