Narrow search
Showing 1 - 10 of 11
Cover Image
The learning zone in new product development
Cui, Anna Shaojie; Chan, Kwong; Calantone, Roger J. - In: IEEE transactions on engineering management : EM 61 (2014) 4, pp. 690-689
Persistent link: https://www.econbiz.de/10010461183
Cover Image
New product creativity : understanding contract specificity in new product introductions
Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Journal of marketing 80 (2016) 2, pp. 39-58
Persistent link: https://www.econbiz.de/10011458669
Cover Image
The relative advantage of marketing over technological capabilities in influencing new product performance : the moderating role of country institutions
Eisend, Martin; Evanschitzky, Heiner; Calantone, Roger J. - In: Journal of international marketing 24 (2016) 1, pp. 41-56
Persistent link: https://www.econbiz.de/10011460095
Cover Image
When to outsource the sales force for new products
Good, Valerie; Calantone, Roger J. - In: Industrial marketing management : the international … 82 (2019), pp. 106-116
Persistent link: https://www.econbiz.de/10012128002
Cover Image
New product development in new ventures : the quest for resources
Bolumole, Yemisi A.; Calantone, Roger J.; Di Benedetto, … - In: International journal of production research 53 (2015) 8, pp. 2506-2523
Persistent link: https://www.econbiz.de/10010515388
Cover Image
A search for theoretical plurality in new product launch
Calantone, Roger J.; Molina-Castillo, Francisco-Jose - In: Journal of global scholars of marketing science : … 25 (2015) 1, pp. 49-58
Persistent link: https://www.econbiz.de/10010519595
Cover Image
Reciprocal value sharing in manufacturer-retailer relationships : the case of new product introductions
Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Marketing letters : a journal of research in marketing 29 (2018) 1, pp. 87-100
Persistent link: https://www.econbiz.de/10011820305
Cover Image
Launch activities and timing in new product development
Calantone, Roger J.; Di Benedetto, C. Anthony; Rubera, Gaia - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 33-41
Persistent link: https://www.econbiz.de/10011879715
Cover Image
Product and process modularity's effects on manufacturing agility and firm growth performance
Jacobs, Mark; Droge, Cornelia; Vickery, Shawnee K.; … - In: The journal of product innovation management : an … 28 (2011) 1, pp. 123-137
Persistent link: https://www.econbiz.de/10008822502
Cover Image
Effects of firm-, industry-, and country-level innovation on firm performance
Zhang, Yufei; Hult, G. Tomas M.; Ketchen, David J. <Jr.>; … - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 231-245
Persistent link: https://www.econbiz.de/10012301458