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~person:"Cameron, Douglas"
~person:"Zschiesche, Arnd"
~subject:"Advertising planning"
~subject:"Brand management"
~type_genre:"Case study"
~type_genre:"Guidebook"
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Cameron, Douglas
Zschiesche, Arnd
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Errichiello, Oliver Carlo
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ECONIS (ZBW)
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Grüne Markenführung : Erfolgsfaktoren und Instrumente nachhaltiger Brands
Errichiello, Oliver Carlo
;
Zschiesche, Arnd
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2017
Persistent link: https://www.econbiz.de/10011553378
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Cultural strategy : using innovative ideologies to build breakthrough brands
Holt, Douglas B.
;
Cameron, Douglas
-
2010
-
First edition
Persistent link: https://www.econbiz.de/10008698157
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Markenkraft im Mittelstand : was Manager von Schwarzenegger und dem Papst lernen können
Errichiello, Oliver Carlo
;
Zschiesche, Arnd
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003716436
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