Cultural strategy : using innovative ideologies to build breakthrough brands
Douglas Holt and Douglas Cameron
| Year of publication: |
2010 ; First edition
|
|---|---|
| Authors: | Holt, Douglas B. ; Cameron, Douglas |
| Publisher: |
Oxford : Oxford University Press |
| Subject: | Markenführung | Brand management | Markenpolitik | Fallstudie | Unternehmenskultur | Strategisches Management | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 387 Seiten Diagramme 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| ISBN: | 0-19-958740-X ; 978-0-19-958740-7 ; 978-0-19-965585-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008698157