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Good native advertising isn’t a secret
Campbell, Colin L.; Marks, Lawrence J. - In: Business horizons 58 (2015) 6, pp. 599-606
Persistent link: https://www.econbiz.de/10011392828
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Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann; Oates, Caroline; Pelsmacker, Patrick de; … - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 2, pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
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Viewer reactions to online political spoof videos and advertisements
Bal, Anjali S.; Campbell, Colin L.; Pitt, Leyland F. - In: Online consumer behavior : theory and research in …, (pp. 185-208). 2012
Persistent link: https://www.econbiz.de/10009567794
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Advertising in Belgium
Pelsmacker, Patrick de - In: Advertising worldwide : advertising conditions in …, (pp. 40-66). 2001
Persistent link: https://www.econbiz.de/10001599395
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Parental mediation of children's exposure to online media and advertising
Pelsmacker, Patrick de; Daems, Kristien; Moons, Ingrid - In: The SAGE handbook of marketing ethics, (pp. 107-122). 2021
Persistent link: https://www.econbiz.de/10012304835
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More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.; Farrell, Justine Rapp - In: Business horizons 63 (2020) 4, pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
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Co-creating advertising literacy awareness campaigns for minors
Daems, Kristien; Moons, Ingrid; Pelsmacker, Patrick de - In: Young consumers : insight and ideas for responsible … 18 (2017) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10011716507
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The role of a companion banner and sponsorship transparency in recognizing and evaluating article-style native advertising
Campbell, Colin L.; Evans, Nathaniel J. - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 17-32
Persistent link: https://www.econbiz.de/10011920045
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How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie; Pelsmacker, Patrick de; Goos, Peter; … - In: International journal of market research : JMRS ; the … 60 (2018) 3, pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
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Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien; Pelsmacker, Patrick de; Moons, Ingrid - In: Journal of marketing communications 25 (2019) 4, pp. 438-456
Persistent link: https://www.econbiz.de/10012203323