The role of a companion banner and sponsorship transparency in recognizing and evaluating article-style native advertising
Colin Campbell, Nathaniel J. Evans
| Year of publication: |
August 2018
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|---|---|
| Authors: | Campbell, Colin L. ; Evans, Nathaniel J. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 43.2018, p. 17-32
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| Subject: | Native advertising | Deception | FTC | Banner advertising | Congruence | Online-Marketing | Internet marketing | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Sponsoring | Sponsorship | Werbewirkung | Advertising effects | Website |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2018.02.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011920045