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~person:"Carayannis, Elias G."
~person:"Herstatt, Cornelius"
~person:"Iyengar, Radha"
~subject:"Social network"
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Carayannis, Elias G.
Herstatt, Cornelius
Iyengar, Radha
Van Den Bulte, Christophe
11
Valente, Thomas W.
7
Molina-Morales, F. Xavier
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
MSI reports : working paper series
2
Creativity and innovation management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
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ECONIS (ZBW)
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1
Embedded (lead) users as catalysts to product diffusion
Schweisfurth, Tim
;
Herstatt, Cornelius
- In:
Creativity and innovation management
24
(
2015
)
1
,
pp. 151-168
Persistent link: https://www.econbiz.de/10011298010
Saved in:
2
The effect of social networking sites and absorptive capacity on SMES’
innovation
performance
Scuotto, Veronika
;
Del Giudice, Manlio
;
Carayannis, Elias G.
- In:
The journal of technology transfer
42
(
2017
)
2
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011656209
Saved in:
3
Further reflections on studying social influence in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 230-232
Persistent link: https://www.econbiz.de/10009006851
Saved in:
4
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Saved in:
5
Identifying social influence : a comment on opinion leadership and social contagion in new product diffusion
Aral, Sinan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 217-223
Persistent link: https://www.econbiz.de/10009006860
Saved in:
6
Contagion in prescribing behavior among networks of doctors
Christakis, Nicholas A.
;
Fowler, James H.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 213-216
Persistent link: https://www.econbiz.de/10009006866
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7
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
8
How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Eichert, John
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
Saved in:
9
Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 189-241
Persistent link: https://www.econbiz.de/10009559365
Saved in:
10
Social contagion in new product trial and repeat
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Lee, Jae Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
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