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Eine werbepsychologische Anzei...
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Carlson, Les
Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
38
Taylor, Charles Raymond
37
Kind, Hans Jarle
34
Anderson, Simon P.
30
Gierl, Heribert
29
Nickel, Volker
29
Pflaum, Dieter
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Rosengren, Sara
28
Okazaki, Shintaro
26
Saffer, Henry
26
Septianto, Felix
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Dahlén, Micael
25
Diehl, Sandra
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Schweiger, Günter
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Esch, Franz-Rudolf
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Hundhausen, Carl
24
Pepels, Werner
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Sethi, Suresh
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Zaccour, Georges
24
Bruhn, Manfred
23
Dufwenberg, Martin
23
Mueller, Barbara
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kaiser, Ulrich
21
Kinnucan, Henry W.
21
Huh, Jisu
20
Laussel, Didier
20
Reid, Leonard N.
20
Sonnac, Nathalie
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Gabszewicz, Jean Jaskold
19
Silk, Alvin J.
19
Terlutter, Ralf
19
Ford, John B.
18
Jullien, Bruno
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Journal of advertising : official publication of the American Academy of Advertising
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of current issues and research in advertising : JCIRA
2
Advertising theory
1
Journal of advertising
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of current issues and research in advertising
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
19
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1
The visual presentation of beauty in transnational fashion magazine advertisements
Fowler, Jie G.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 136-156
Persistent link: https://www.econbiz.de/10011304685
Saved in:
2
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
Saved in:
3
Depictions of self-inflicted versus blameless victims for nonprofits employing print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 55-74
Persistent link: https://www.econbiz.de/10009738527
Saved in:
4
Advertising and violence : concepts and perspectives
Rifon, Nora J.
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10010495060
Saved in:
5
The Journal of Advertising : historical, structural, and brand equity considerations
Carlson, Les
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 80-84
Persistent link: https://www.econbiz.de/10010503333
Saved in:
6
Reassessing the influence of parents and advertising on children's BMI
Zeiss, Jessica
;
Walker, Doug
;
Carlson, Les
- In:
Journal of current issues and research in advertising
40
(
2019
)
3
,
pp. 275-290
Persistent link: https://www.econbiz.de/10012243133
Saved in:
7
Assessing Scientific Claims In Print Ads that Promote Cosmetics : How Consumers Perceive Cosmeceutical Claims
Fowler, Jie G.
;
Carlson, Les
;
Chaudhuri, Himadri Roy
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 466-482
Persistent link: https://www.econbiz.de/10012159874
Saved in:
8
A theory of advertising to children
Laczniak, Russell N.
;
Carlson, Les
- In:
Advertising theory
,
(pp. 135-148)
.
2012
Persistent link: https://www.econbiz.de/10009524185
Saved in:
9
Violence and advertising : effects and consequences
Rifon, Nora J.
;
Stafford, Marla Royne
;
Carlson, Les
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 9-10
Persistent link: https://www.econbiz.de/10008860340
Saved in:
10
Reply to the comments on "Evidence-based advertising : an applications to persuasion
Armstrong, Jon Scott
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 790-794
Persistent link: https://www.econbiz.de/10009407833
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