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~person:"Carlson, Les"
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Advertising
17
Werbung
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Children
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Consumer behaviour
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Carlson, Les
Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
38
Taylor, Charles Raymond
37
Kind, Hans Jarle
34
Anderson, Simon P.
30
Gierl, Heribert
29
Nickel, Volker
29
Pflaum, Dieter
29
Rosengren, Sara
28
Septianto, Felix
27
Okazaki, Shintaro
26
Saffer, Henry
26
Dahlén, Micael
25
Hundhausen, Carl
25
Schweiger, Günter
25
Bruhn, Manfred
24
Diehl, Sandra
24
Esch, Franz-Rudolf
24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Mueller, Barbara
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kaiser, Ulrich
21
Kinnucan, Henry W.
21
Laussel, Didier
21
Huh, Jisu
20
Reid, Leonard N.
20
Sonnac, Nathalie
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Gabszewicz, Jean Jaskold
19
Silk, Alvin J.
19
Terlutter, Ralf
19
Ford, John B.
18
Jullien, Bruno
18
Rossiter, John R.
18
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Journal of advertising : official publication of the American Academy of Advertising
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of current issues and research in advertising : JCIRA
2
Advertising theory
1
Journal of advertising
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of current issues and research in advertising
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing theory and practice : JMTP
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ECONIS (ZBW)
19
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1
The visual presentation of beauty in transnational fashion magazine advertisements
Fowler, Jie G.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 136-156
Persistent link: https://www.econbiz.de/10011304685
Saved in:
2
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
Saved in:
3
Depictions of self-inflicted versus blameless victims for nonprofits employing print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 55-74
Persistent link: https://www.econbiz.de/10009738527
Saved in:
4
Violence and advertising : effects and consequences
Rifon, Nora J.
;
Stafford, Marla Royne
;
Carlson, Les
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 9-10
Persistent link: https://www.econbiz.de/10008860340
Saved in:
5
A theory of advertising to children
Laczniak, Russell N.
;
Carlson, Les
- In:
Advertising theory
,
(pp. 135-148)
.
2012
Persistent link: https://www.econbiz.de/10009524185
Saved in:
6
Reply to the comments on "Evidence-based advertising : an applications to persuasion
Armstrong, Jon Scott
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 790-794
Persistent link: https://www.econbiz.de/10009407833
Saved in:
7
Tastes great but filling (then it could habe been)
Carlson, Les
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 769-773
Persistent link: https://www.econbiz.de/10009407838
Saved in:
8
Investigating the portrayal and influence of sustainability claims in an environmental advertising context
Cummins, Shannon
;
Reilly, Timothy M.
;
Carlson, Les
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10010402635
Saved in:
9
The Journal of Advertising : historical, structural, and brand equity considerations
Carlson, Les
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 80-84
Persistent link: https://www.econbiz.de/10010503333
Saved in:
10
Advertising and violence : concepts and perspectives
Rifon, Nora J.
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10010495060
Saved in:
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