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Consumer behaviour
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Carmon, Ziv
Yang, Hai
53
Yang, Haibin
33
Yang, H.
29
Yang, Huanxing
28
Yang, Hong
21
Yang, Haiyang
12
Yang, Huijun
9
Lin, Zhiang
8
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7
Yang, Hongyan
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Huang, Hai-Jun
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Song, Hanqun
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Yang, Hao
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Yang, Hu
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Yang, Huan
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Ye, Lixin
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Han, Deren
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Ren, Ting
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Wang, Judith Y. T.
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Guo, Ren-Yong
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Guo, Xiaolei
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Ke, Jintao
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Lin, Ya
4
Liu, Wei
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Shi, Minjun
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Verhoef, Erik T.
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Zhang, Lan
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Zhang, Zhuoying
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Ma, Emily Jintao
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Peng, Mike W.
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Pollitt, M.
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Continuing to broaden the marketing concept : making the world a better place
1
Faculty & research / Insead : working paper series
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Marketing letters : a journal of research in marketing
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The hot-cold decision triangle : a framework for healthier choices
Yang, Haiyang
;
Carmon, Ziv
;
Kahn, Barbara E.
;
Malani, Anup
-
2012
Persistent link: https://www.econbiz.de/10009622421
Saved in:
2
The hot-cold decision triangle : a framework for healthier choices
Yang, Haiyang
;
Carmon, Ziv
;
Kahn, Barbara E.
;
Malani, Anup
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
2
,
pp. 457-472
Persistent link: https://www.econbiz.de/10009565406
Saved in:
3
Preference for practical versus theoretical knowledge : conceptualization and consumer behavior predictions
Yang, Haiyang
;
Carmon, Ziv
;
Simonson, Itamar
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 171-192)
.
2020
Persistent link: https://www.econbiz.de/10012321158
Saved in:
4
How counterfeits infect genuine products : the role of moral disgust
Amar, Moty
;
Ariely, Dan
;
Carmon, Ziv
;
Yang, Haiyang
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 329-343
Persistent link: https://www.econbiz.de/10011858710
Saved in:
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