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The hot-cold decision triangle : a framework for healthier choices
Yang, Haiyang; Carmon, Ziv; Kahn, Barbara E.; Malani, Anup - 2012
Persistent link: https://www.econbiz.de/10009622421
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The hot-cold decision triangle : a framework for healthier choices
Yang, Haiyang; Carmon, Ziv; Kahn, Barbara E.; Malani, Anup - In: Marketing letters : a journal of research in marketing 23 (2012) 2, pp. 457-472
Persistent link: https://www.econbiz.de/10009565406
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Preference for practical versus theoretical knowledge : conceptualization and consumer behavior predictions
Yang, Haiyang; Carmon, Ziv; Simonson, Itamar - In: Continuing to broaden the marketing concept : making …, (pp. 171-192). 2020
Persistent link: https://www.econbiz.de/10012321158
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How counterfeits infect genuine products : the role of moral disgust
Amar, Moty; Ariely, Dan; Carmon, Ziv; Yang, Haiyang - In: Journal of consumer psychology : JCP : the official … 28 (2018) 2, pp. 329-343
Persistent link: https://www.econbiz.de/10011858710