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How behavioral decision research can enhance consumer welfare : from freedom of choice to paternalistic intervention

Ratner, Rebecca K.; Soman, Dilip; Zauberman, Gal; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 383-397

Persistent link: https://www.econbiz.de/10003774421

Goal-Based Construction of Preferences: Task Goals and the Prominence Effect

Fischer, Gregory W.; Carmon, Ziv; Ariely, Dan; … - In: Management science : journal of the Institute for … 45 (1999) 8, pp. 1057-1075

Persistent link: https://www.econbiz.de/10006096570

How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention

Ratner, Rebecca; Soman, Dilip; Zauberman, Gal; Ariely, Dan - In: Marketing Letters 19 (2008) 3, pp. 383-397

Persistent link: https://www.econbiz.de/10005716569

Goal-Based Construction of Preferences: Task Goals and the Prominence Effect

Fischer, Gregory W.; Carmon, Ziv; Ariely, Dan; … - In: Management Science 45 (1999) 8, pp. 1057-1075

Preferences inferred from choice are more likely to favor the alternative that is superior with respect to the prominent (most important or salient) attribute than are preferences inferred from matching (direct tradeoff) judgments. This prominence effect violates standard models of rational...

Persistent link: https://www.econbiz.de/10009198176

Adaptive decision making

Bettman, James R.; Carmon, Ziv; Johnson, Eric J.; … - 2016

Persistent link: https://www.econbiz.de/10011446075