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A study of the antecedents and effects of green self-identity on green behavioral intentions of young adults
Becerra, Enrique P.; Carrete-Lucero, Lorena de la Paz; … - In: Journal of business research : JBR 155 (2023) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10013492745
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Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel; Carrete-Lucero, Lorena de la Paz; … - In: International journal of electronic marketing and … 13 (2022) 1, pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
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Social media-driven consumer-brand interactions in Mexico : healthy food brands versus indulgent food brands
Castillo, Gricel; Carrete-Lucero, Lorena de la Paz; … - In: Marketing Communications and Brand Development in …, (pp. 121-145). 2022
Persistent link: https://www.econbiz.de/10013274622
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When the green in green packaging backfires : gender effects and perceived masculinity of environmentally friendly products
Felix, Reto; González, Eva M.; Castaño, Raquel; … - In: International journal of consumer studies 46 (2022) 3, pp. 925-943
Persistent link: https://www.econbiz.de/10013177044
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Should green products be advertised as green? : exploring the factors that affect ad credibility
Carrete-Lucero, Lorena de la Paz; Arroyo, Pilar; … - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 427-460
Persistent link: https://www.econbiz.de/10013550366
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Consumer self-regulation : looking back to look forward : a systematic literature review
Francke, Anna Elena; Carrete-Lucero, Lorena de la Paz - In: Journal of business research : JBR 157 (2023), pp. 1-20
Persistent link: https://www.econbiz.de/10014229565