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~person:"Carrete-Lucero, Lorena de la Paz"
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Carrete-Lucero, Lorena de la Paz
Han, Heesup
123
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A study of the antecedents and effects of green self-identity on green behavioral intentions of young adults
Becerra, Enrique P.
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492745
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2
Do health-
brand
fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
3
Social media-driven consumer-
brand
interactions in Mexico : healthy food brands versus indulgent food brands
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
Marketing Communications and Brand Development in …
,
(pp. 121-145)
.
2022
Persistent link: https://www.econbiz.de/10013274622
Saved in:
4
When the green in green packaging backfires : gender effects and perceived masculinity of environmentally friendly products
Felix, Reto
;
González, Eva M.
;
Castaño, Raquel
; …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 925-943
Persistent link: https://www.econbiz.de/10013177044
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5
Should green products be advertised as green? : exploring the factors that affect ad credibility
Carrete-Lucero, Lorena de la Paz
;
Arroyo, Pilar
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 427-460
Persistent link: https://www.econbiz.de/10013550366
Saved in:
6
Consumer self-regulation : looking back to look forward : a systematic literature review
Francke, Anna Elena
;
Carrete-Lucero, Lorena de la Paz
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229565
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