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Psychometric methods in marketing research : part II, multidimensional scaling
Carroll, J. Douglas; Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541509
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New computer tools for product strategy
Green, Paul E.; Carroll, J. Douglas - In: New-product forecasting : models and applications, (pp. 109-154). 1981
Persistent link: https://www.econbiz.de/10002539726
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Some new types of fractional factorial designs for marketing experiments
Green, Paul E.; Carroll, J. Douglas; Carmone, Frank J. - In: Research in marketing : an annual compilation of research (1978), pp. 99-122
Persistent link: https://www.econbiz.de/10002540054
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Superordinate factorial designs in the analysis of consumer judgements
Green, Paul E.; Carroll, J. Douglas; Carmone, Frank J. - In: Journal of business research : JBR 4 (1976) 4, pp. 281-295
Persistent link: https://www.econbiz.de/10002540082
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An alternating least-squares procedure for estimating missing preference data in product-concept testing
DeSarbo, Wayne - In: Decision sciences : DS 17 (1986) 2, pp. 163-185
Persistent link: https://www.econbiz.de/10001026661
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Analyzing multivariate data
Lattin, James M.; Carroll, J. Douglas; Green, Paul E. - 2003 - [Reprint]
Persistent link: https://www.econbiz.de/10003878674
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Analyzing multivariate data
Lattin, James M.; Carroll, J. Douglas; Green, Paul E. - 2003
Persistent link: https://www.econbiz.de/10004818551
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Mathematical tools for applied multivariate analysis
Green, Paul E.; Carroll, J. Douglas - 1976
Persistent link: https://www.econbiz.de/10004570030
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Superordinate factorial designs in the analysis of consumer judgments
Green, Paul E.; Carroll, J. Douglas; Carmone, Frank J. - In: Journal of Business Research 4 (1976) 4, pp. 281-295
Persistent link: https://www.econbiz.de/10005474086