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~person:"Caruana, Albert"
~subject:"Markenimage"
~subject:"Werbewirkung"
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Caruana, Albert
Pitt, Leyland F.
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Online communication of brand personality : a study of MBA programs of top business schools
Opoku, Robert Ankomah
;
Caruana, Albert
;
Pitt, Leyland F.
; …
- In:
Journal of general management
35
(
2009/10
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003898054
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