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~person:"Castañeda García, J. Alberto"
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Castañeda García, J. Alberto
Barrio-García, Salvador del
32
Alcántara-Pilar, Juan Miguel
14
Porcu, Lucia
14
Crespo-Almendros, Esmeralda
12
del Barrio-García, Salvador
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Muñoz-Leiva, Francisco
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The effect of message consistency and destination-positioning brand strategy type on consumer-based destination brand equity
Castañeda García, J. Alberto
;
Frías-Jamilena, D. M.
; …
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
8
,
pp. 1447-1463
Persistent link: https://www.econbiz.de/10012310013
Saved in:
2
The effect of self-congruity and motivation on consumer-based destination brand equity
Frias, Dolores M.
;
Castañeda García, J. Alberto
; …
- In:
Journal of vacation marketing
26
(
2020
)
3
,
pp. 287-304
Persistent link: https://www.econbiz.de/10012265169
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