Narrow search
Showing 1 - 5 of 5
Cover Image
An exploration of health-consciousness and character weight as factors influencing adolescents' perceptions of a healthy food ad
Castonguay, Jessica; Bakir, Aysen; Blodgett, Jeffrey G. - In: Journal of food products marketing : innovations in … 28 (2022) 5, pp. 242-255
Persistent link: https://www.econbiz.de/10013352832
Cover Image
Do female adolescents respond better to thin or plus-size ad characters?
Bakir, Aysen; Castonguay, Jessica; Blodgett, Jeffrey G. - In: Journal of consumer marketing 41 (2024) 1, pp. 23-35
Persistent link: https://www.econbiz.de/10014471178
Cover Image
Adolescents' responses to cereal ads : an assessment of weight and gender
Castonguay, Jessica; Bakir, Aysen; Blodgett, Jeffrey G. - In: Journal of food products marketing : innovations in … 25 (2019) 8, pp. 785-804
Persistent link: https://www.econbiz.de/10012243706
Cover Image
You eat "like a girl" : gender differences in content and effects of food advertising depicting sports
Castonguay, Jessica; Bakir, Aysen - In: Journal of food products marketing : innovations in … 25 (2019) 3, pp. 233-256
Persistent link: https://www.econbiz.de/10012243196
Cover Image
YouTube influencers : a new defense against childhood obesity?
Castonguay, Jessica; Messina, Nicole - In: Journal of food products marketing : innovations in … 28 (2022) 5, pp. 211-227
Persistent link: https://www.econbiz.de/10013352830