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The learning zone in new product development
Cui, Anna Shaojie; Chan, Kwong; Calantone, Roger J. - In: IEEE transactions on engineering management : EM 61 (2014) 4, pp. 690-689
Persistent link: https://www.econbiz.de/10010461183
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Product innovativeness dimensions and their relationships with product advantage, product financial performance, and project protocol
McNally, Regina C.; Cavusgil, Erin; Calantone, Roger J. - In: The journal of product innovation management : an … 27 (2010) 7, pp. 991-1006
Persistent link: https://www.econbiz.de/10008736810
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Strategic change and termination of interfirm partnerships
Cui, Anna Shaojie; Calantone, Roger J.; Griffith, David A. - In: Strategic management journal 32 (2011) 4, pp. 402-423
Persistent link: https://www.econbiz.de/10008934689
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Late entrant over-the-counter and Rx market entry strategies : an investigation in the pharmaceutical industry
Cavusgil, Erin; Deligonul, Z. Seyda; Calantone, Roger J. - In: International journal of pharmaceutical and healthcare … 5 (2011) 2, pp. 79-98
Persistent link: https://www.econbiz.de/10009241543
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Are pharmaceutical marketing decisions calibrated to communications effects?
Cavusgil, Erin; Calantone, Roger J. - In: Health marketing quarterly 28 (2011) 4, pp. 317-336
Persistent link: https://www.econbiz.de/10009410499