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The effects of national culture on market orientation: Conceptual framework and research propositions
Kirca, Ahmet H.; Cavusgil, S.Tamer; Hult, G.Tomas M. - In: International business review : the official journal of … 18 (2009) 2, pp. 111-118
Persistent link: https://www.econbiz.de/10008244948
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Learning from experience in international alliances: antecedents and firm performance implications
Emden, Zeynep; Yaprak, Attila; Cavusgil, S.Tamer - In: Journal of business research : JBR 58 (2005) 7, pp. 883-892
Persistent link: https://www.econbiz.de/10006713813
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Alliance Orientation: Conceptualization, Measurement, and Impact on Market Performance
Kandemir, Destan; Yaprak, Attila; Cavusgil, S.Tamer - In: Journal of the Academy of Marketing Science 34 (2006) 3, pp. 324-340
Persistent link: https://www.econbiz.de/10007263746
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International Marketing as a Field of Study: A Critical Assessment of Earlier Development and a Look Forward
Cavusgil, S.Tamer; Deligonul, Seyda; Yaprak, Attila - In: Journal of international marketing 13 (2005) 4, pp. 1-27
Persistent link: https://www.econbiz.de/10007226847