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Cayla, Julien
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ECONIS (ZBW)
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Writing pictures/taking fieldnotes: towards a more visual and material ethnographic consumer research
Peñaloza, Lisa
;
Cayla, Julien
- In:
Handbook of qualitative research methods in marketing
,
(pp. 279-290)
.
2006
Persistent link: https://www.econbiz.de/10003445854
Saved in:
2
Consumer fetish : commercial ethnography and the sovereign consumer
Arnould, Eric J.
;
Cayla, Julien
- In:
Organization studies : an international …
36
(
2015
)
10
,
pp. 1361-1386
Persistent link: https://www.econbiz.de/10011344148
Saved in:
3
Ethnographic stories for market learning
Cayla, Julien
;
Arnould, Eric J.
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009782097
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4
Selling pain to the saturated self
Scott, Rebecca
;
Cayla, Julien
;
Cova, Bernard
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
1
,
pp. 22-43
Persistent link: https://www.econbiz.de/10011763783
Saved in:
5
Navigating contradictory logics in the field of luxury retailing
Welté, Jean-Baptiste
;
Cayla, Julien
;
Fischer, Eileen
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 510-526
Persistent link: https://www.econbiz.de/10013426743
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