Narrow search
Showing 1 - 5 of 5
Cover Image
Writing pictures/taking fieldnotes: towards a more visual and material ethnographic consumer research
Peñaloza, Lisa; Cayla, Julien - In: Handbook of qualitative research methods in marketing, (pp. 279-290). 2006
Persistent link: https://www.econbiz.de/10003445854
Cover Image
Consumer fetish : commercial ethnography and the sovereign consumer
Arnould, Eric J.; Cayla, Julien - In: Organization studies : an international … 36 (2015) 10, pp. 1361-1386
Persistent link: https://www.econbiz.de/10011344148
Cover Image
Ethnographic stories for market learning
Cayla, Julien; Arnould, Eric J. - In: Journal of marketing 77 (2013) 4, pp. 1-16
Persistent link: https://www.econbiz.de/10009782097
Cover Image
Selling pain to the saturated self
Scott, Rebecca; Cayla, Julien; Cova, Bernard - In: Journal of consumer research : JCR ; an … 44 (2017) 1, pp. 22-43
Persistent link: https://www.econbiz.de/10011763783
Cover Image
Navigating contradictory logics in the field of luxury retailing
Welté, Jean-Baptiste; Cayla, Julien; Fischer, Eileen - In: Journal of retailing 98 (2022) 3, pp. 510-526
Persistent link: https://www.econbiz.de/10013426743