"This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of …, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a … brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a …

This volume explores the essence of the fashion evolution has been constant innovation, which is the utilization of new … fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which … development-and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors …

This book provides a comprehensive view on the internationalization of fashion brands, offering academic and managerial … insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces …. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple …