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Knowledge systematisation, reconfiguration and the organisation of firms and industry: The case of design
D’Ippolito, Beatrice; Miozzo, Marcela; Consoli, Davide - In: Research Policy 43 (2014) 8, pp. 1334-1352
conversion and formalisation of these novel practices within existing firm and industry organisation. Using the design activity …
Persistent link: https://www.econbiz.de/10010906508
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Is less more or a bore? : package design simplicity and brand perception : an application to Champagne
Favier, Manon; Celhay, Franck; Pantin Sohier, Gaëlle - In: Journal of retailing and consumer services 46 (2019), pp. 11-20
Persistent link: https://www.econbiz.de/10011980760
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Package graphic design and communication across cultures : an investigation of Chinese consumers' interpretation of imported wine labels
Celhay, Franck; Cheng, Peiyao; Masson, Josselin; Li, Wenhua - In: International journal of research in marketing : IJRM ; … 37 (2020) 1, pp. 108-128
Persistent link: https://www.econbiz.de/10012288650
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Knowledge systematisation, reconfiguration and the organisation of firms and industry : the case of design
D'Ippolito, Beatrice; Miozzo, Marcela; Consoli, Davide - In: Research policy : policy, management and economic … 43 (2014) 8, pp. 1334-1352
Persistent link: https://www.econbiz.de/10010490994