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Cha, Jiyoung
Han, Heesup
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Product placement in movies : perspectives from motion picture firms
Cha, Jiyoung
- In:
Journal of media business studies
13
(
2016
)
1/2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10011676000
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Exploring the Internet as a unique shopping channel to sell both real and virtual items : a comparison of factors affecting purchase intention and consumer characteristics
Cha, Jiyoung
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10009299532
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