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Consumer attitudes towards brand extensions of designer-labels and mass-market labels in Hong Kong
Liu, Shuk-ching; Choi, Tsan-Ming - In: Journal of fashion marketing and management 13 (2009) 4, pp. 527-540
Persistent link: https://www.econbiz.de/10003904760
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Commercializing artistic authenticity via collaborative design
Bai, Yuli; Tan, Jeanne; Choi, Tsan-Ming; Au, Raymond - In: Asia Pacific journal of marketing and logistics 21 (2009) 2, pp. 243-266
Persistent link: https://www.econbiz.de/10003849954
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Individual tourists from the Chinese Mainland to Hong Kong : implications for tourism marketing in fashion
Liu, Shuk-ching; Choi, Tsan-Ming; Au, Raymond; Hui, … - In: Tourism economics : the business and finance of tourism … 17 (2011) 6, pp. 1287-1309
Persistent link: https://www.econbiz.de/10009506628
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Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga; Loureiro, Sandra Maria Correia; … - In: Journal of retailing and consumer services 77 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
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Enhancing brand coolness through perceived luxury values : insight from luxury fashion brands
Loureiro, Sandra Maria Correia; Jiménez-Barreto, Jano; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
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Storyscaping in fashion brand using commitment and nostalgia based on ASMR marketing
Chae, Heeju; Baek, Minjung; Jang, Hyeonju; Sung, Sijun - In: Journal of business research : JBR 130 (2021), pp. 462-472
Persistent link: https://www.econbiz.de/10012544857
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An explorative study and comparison between companies’ and customers’ perspectives in the sustainable fashion industry
Puspita, Henny; Chae, Heeju - In: Journal of global fashion marketing : JGfM 12 (2021) 2, pp. 133-145
Persistent link: https://www.econbiz.de/10012500711
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Selling luxury fashion online with social influences considerations : demand changes and supply chain coordination
Shen, Bin; Qian, Rongrong; Choi, Tsan-Ming - In: International journal of production economics 185 (2017), pp. 89-99
Persistent link: https://www.econbiz.de/10011653848
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Preordering in luxury fashion : will additional demand information bring negative effects to the retailer?
Shen, Bin; Zhang, Ting; Xu, Xiaoyan; Chan, Hau Ling; … - In: Decision sciences 53 (2022) 4, pp. 681-711
Persistent link: https://www.econbiz.de/10013464341
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The influence of augmented reality on e-commerce : a case study on fashion and beauty products
Gabriel, Adelya; Ajriya, Alina Dhifan; Fahmi, Cut Zahra … - In: Cogent business & management 10 (2023) 2, pp. 1-20
implementing AR on beauty and fashion products on the intention to continue using AR and shopping in e-commerce. The design of this …
Persistent link: https://www.econbiz.de/10014504942