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Characteristics that enhance training effectiveness in implementing technological change in sales strategy : a field-based exploratory study
Sarin, Shikhar; Sego, Trina; Kohli, Ajay Kumar; … - In: The journal of personal selling & sales management : JPSSM 30 (2010) 2, pp. 143-156
Persistent link: https://www.econbiz.de/10003981277
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Implementing changes in marketing strategy : the role of perceived outcome-and process-oriented supervisory actions
Sarin, Shikhar; Challagalla, Goutam; Kohli, Ajay Kumar - In: Journal of marketing research : JMR 49 (2012) 4, pp. 564-580
Persistent link: https://www.econbiz.de/10009580805
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Implementing Changes in Marketing Strategy: The Role of Perceived Outcome- and Process-Oriented Supervisory Actions
Sarin, Shikhar; Challagalla, Goutam; Kohli, Ajay K - In: Journal of marketing research : JMR 49 (2012) 4, pp. 564-581
Persistent link: https://www.econbiz.de/10009997975
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Characteristics that Enhance Training Effectiveness in Implementing Technological Change in Sales Strategy: A Field-Based Exploratory Study
Sarin, Shikhar; Sego, Trina; Kohli, Ajay; Challagalla, … - In: The journal of personal selling & sales management 30 (2010) 2, pp. 143-157
Persistent link: https://www.econbiz.de/10008405488