Narrow search
Showing 1 - 6 of 6
Cover Image
Buyers' subjective perceptions of price
Monroe, Kent B. - 2009
Persistent link: https://www.econbiz.de/10003836529
Cover Image
The effects of perceived scarcity on consumers' processing of price information
Suri, Rajneesh; Kohli, Chiranjeev; Monroe, Kent B. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 89-100
Persistent link: https://www.econbiz.de/10003485146
Cover Image
Examining the application of behavioral price research in business-to-business markets
Monroe, Kent B.; Rikala, Veli-Matti; Somervuori, Outi - In: Industrial marketing management : the international … 47 (2015), pp. 17-25
Persistent link: https://www.econbiz.de/10011313581
Cover Image
Is a good deal always fair? : examining the concepts of transaction value and price fairness
Xia, Lan; Monroe, Kent B. - In: Journal of economic psychology : research in economic … 31 (2010) 6, pp. 884-894
Persistent link: https://www.econbiz.de/10009273587
Cover Image
Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.; Monroe, Kent B. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 155-159
Persistent link: https://www.econbiz.de/10010187189
Cover Image
An appraisal of behavioral price research (part 1) : price as a physical stimulus
Cheng, Lillian L.; Monroe, Kent B. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 103-129
Persistent link: https://www.econbiz.de/10010187208