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~person:"Chaloupka, Frank J."
~person:"Han, Heesup"
~person:"Hruschka, Harald"
~person:"Janssen, Maarten C. W."
~subject:"Rauchen"
~subject:"Theorie"
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Chaloupka, Frank J.
Han, Heesup
Hruschka, Harald
Janssen, Maarten C. W.
Anderson, Simon P.
28
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25
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23
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ECONIS (ZBW)
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EconStor
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1
Nonlinear effects in
brand
choice models : comparing heterogeneous latent class to homogeneous nonlinear models
Schindler, Marion
;
Baumgartner, Bernhard
;
Hruschka, Harald
- In:
Schmalenbach business review : sbr
59
(
2007
)
2
,
pp. 118-137
Persistent link: https://www.econbiz.de/10003486298
Saved in:
2
Neural net extensions of stochastic
brand
choice models
Hruschka, Harald
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 51-58
Persistent link: https://www.econbiz.de/10003976422
Saved in:
3
A heterogeneous flexible multinomial probit model of
brand
choice
Hruschka, Harald
-
2005
Persistent link: https://www.econbiz.de/10003267010
Saved in:
4
Die Bewährung von Ankerpreismodellen bei der Erklärung der Markenwahl
Hruschka, Harald
;
Fettes, Werner
;
Probst, Markus
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
54
(
2002
)
5
,
pp. 426-441
Persistent link: https://www.econbiz.de/10001691117
Saved in:
5
Homogeneous and latent class versions of the neural net-multinomial logit model (NN-NML) : a semiparametric approach to analyze
brand
choice
Hruschka, Harald
;
Probst, Markus
;
Fettes, Werner
-
2001
Persistent link: https://www.econbiz.de/10001619754
Saved in:
6
Analyzing purchase incidence and
brand
choice by hazard models
Hruschka, Harald
-
1996
Persistent link: https://www.econbiz.de/10000943582
Saved in:
7
Ein Discrete-Choice-Modell zur Erklärung von Markentreue auf Grundlage von Theorien des Lernens und der wahrgenommenen Unsicherheit
Baumgartner, Bernhard
;
Hruschka, Harald
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
54
(
2002
)
4
,
pp. 299-316
Persistent link: https://www.econbiz.de/10001672460
Saved in:
8
A flexible
brand
choice model based on neural net methodology : a comparison to the linear utility multinomial logit model and its latent class extension
Hruschka, Harald
;
Fettes, Werner
;
Probst, Markus
;
Mies, …
- In:
OR spectrum : quantitative approaches in management
24
(
2002
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10001673539
Saved in:
9
Nonlinear Effects in
Brand
Choice Models : Comparing Heterogeneous Latent Class to Homogeneous Nonlinear Models
Schindler, Marion
-
2007
criterion we use the geometric mean of choice probabilities across all purchases for the
brand
actually chosen. We measure the …
Persistent link: https://www.econbiz.de/10012776375
Saved in:
10
Artificial neural net - multinomial logit model : (ANN-MNL); a semiparametric approach to analyze
brand
choice
Hruschka, Harald
-
1999
Persistent link: https://www.econbiz.de/10013408243
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