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Developing and validating a scale of consumer brand embarrassment tendencies
Walsh, Gianfranco; Albrecht, Arne K.; Hofacker, Charles F. - In: Journal of business research : JBR 69 (2016) 3, pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
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Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, Gianfranco; Shiu, Edward; Hassen, Louise M. - In: The journal of product & brand management 21 (2012) 5, pp. 328-340
Persistent link: https://www.econbiz.de/10009625064
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Die Ähnlichkeit zwischen Hersteller- und Handelsmarken und ihre Bedeutung für das kaufbezogene Verhalten von Konsumenten
Walsh, Gianfranco - In: Jahrbuch der Absatz- und Verbrauchsforschung 48 (2002) 2, pp. 108-123
Persistent link: https://www.econbiz.de/10001694469
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Discount venture brands : self-congruity and perceived value-for-money?
Baker, Thomas L.; Chari, Simos; Daryanto, Ahmad; … - In: Journal of business research : JBR 116 (2020), pp. 412-419
Persistent link: https://www.econbiz.de/10012257635
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A segmentation of adolescent online users and shoppers
Hill, William W.; Beatty, Shraron E.; Walsh, Gianfranco - In: The journal of services marketing 27 (2013) 5, pp. 347-360
Persistent link: https://www.econbiz.de/10010127942
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Investigating links between cultural orientation and culture outcomes : immigrants from the former Soviet Union to Israel and Germany
Dose, David; Walsh, Gianfranco; Ruvio, Ayalla; Segev, Sigal - In: Journal of business research : JBR 82 (2018), pp. 281-289
Persistent link: https://www.econbiz.de/10011771896
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The impact of brand and attention on consumers' willingness to pay : evidence from an eye tracking experiment
Lewis, Karen E.; Grebitus, Carola; Nayga, Rodolfo M. - In: Canadian journal of agricultural economics : CJAE 64 (2016) 4, pp. 753-777
Persistent link: https://www.econbiz.de/10011710925
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Die Messung des wahrgenommenen Kundennutzens : Replikation und Anwendung einer Skala
Walsh, Gianfranco; Kilian, Thomas; Buxel, Holger; … - In: Die Unternehmung : Swiss journal of business research … 63 (2009) 2, pp. 158-177
Persistent link: https://www.econbiz.de/10003841580
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The role of retail prices and promotions in determining cigarette brand market shares
Tauras, John A.; Peck, Richard M.; Chaloupka, Frank J. - In: Review of industrial organization : RIO 28 (2006) 3, pp. 253-284
Persistent link: https://www.econbiz.de/10003329614
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Effects of alcohol price policy on youth
Grossman, Michael; Chaloupka, Frank J.; Saffer, Henry; … - 1993
Persistent link: https://www.econbiz.de/10000871599