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Global text project : new horizons in textbook marketing

Pitt, Leyland; Nel, Deon; van Heerden, Gene; Chan, Anthony - 2009

Purpose : The purpose of this paper is to introduce the global text project (GTP) case. The unique developments of the case provide insight of the many challenges and opportunities created within the open source movement. Design/methodology/approach : A case study was used to illustrate some of...

Persistent link: https://www.econbiz.de/10009483881

A content analysis of influential wine blogs

Beninger, Stefanie; Parent, Michael; Pitt, Leyland F.; … - In: International journal of wine business research : IJWBR 26 (2014) 3, pp. 168-187

Persistent link: https://www.econbiz.de/10010421646

Assessing brand equity in the luxury wine market by exploiting tastemaker scores

Blair, Amanda J.; Atanasova, Christina; Pitt, Leyland F.; … - In: The journal of product & brand management 26 (2017) 5, pp. 447-452

Persistent link: https://www.econbiz.de/10011778291

Viewpoint reply

Cox, David - In: Marketing intelligence & planning 27 (2009) 3, pp. 308-309

Persistent link: https://www.econbiz.de/10009526370

Global text project : new horizons in textbook marketing ; viewpoint

Pitt, Leyland F.; Nel, Deon; Heerden, Gené van; Chan, … - In: Marketing intelligence & planning 27 (2009) 3, pp. 297-307

Persistent link: https://www.econbiz.de/10009526373

Integrating the smartphone into a sound environmental information systems strategy : principles, practices and a research agenda

Pitt, Leyland F.; Parent, Michael; Junglas, Iris; Chan, … - In: The journal of strategic information systems : … 20 (2011) 1, pp. 27-37

Persistent link: https://www.econbiz.de/10009125054

Brand stories in marketing : a bibliographic perspective

Park, Andrew; Treen, Emily; Pitt, Leyland F.; Chan, Anthony - In: Journal of strategic marketing 31 (2023) 3, pp. 635-654

Persistent link: https://www.econbiz.de/10014304935