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~person:"Chan, Kara"
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Contextual advertising
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Advertising
24
Advertising effects
15
Werbewirkung
15
Consumer behaviour
14
Hong Kong
13
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13
China
12
Konsumentenverhalten
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English
32
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Chan, Kara
Pelsmacker, Patrick de
84
Kaiser, Harry M.
75
Gierl, Heribert
70
Eisend, Martin
62
Esch, Franz-Rudolf
53
Bauer, Hans H.
52
Taylor, Charles Raymond
51
Kreutzer, Ralf T.
50
Anderson, Simon P.
48
Dens, Nathalie
46
Okazaki, Shintaro
43
Septianto, Felix
40
Tucker, Catherine
40
Wilbur, Kenneth C.
40
Goldfarb, Avi
39
Diehl, Sandra
38
Mueller, Barbara
38
Kind, Hans Jarle
37
Pepels, Werner
34
Terlutter, Ralf
33
Ghose, Anindya
32
Rosengren, Sara
32
Yoon, Sukki
32
Bruhn, Manfred
31
Dahlén, Micael
31
Pauwels, Koen
31
Skiera, Bernd
31
Dwivedi, Yogesh Kumar
30
Stafford, Marla Royne
30
Huber, Frank
29
Huh, Jisu
29
Nickel, Volker
29
Pflaum, Dieter
29
Reijmersdal, Eva A. van
29
Hudders, Liselot
28
Nilssen, Tore
28
Saffer, Henry
27
Ford, John B.
26
Wiedmann, Klaus-Peter
26
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Young consumers : insight and ideas for responsible marketers
7
Young Consumers
6
International Marketing Review
2
International advertising and communication : current insights and empirical findings
2
International review on public and non-profit marketing
2
Journal of Consumer Marketing
2
Qualitative market research : an international journal
2
The journal of consumer marketing
2
Cutting edge international research
1
Journal of advertising
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Qualitative Market Research: An International Journal
1
Services marketing quarterly
1
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ECONIS (ZBW)
21
Other ZBW resources
11
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1
Do females in advertisements reflect adolescents' ideal female images?
Ng, Yu Leung
;
Chan, Kara
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 170-176
Persistent link: https://www.econbiz.de/10010395525
Saved in:
2
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
3
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
4
A cross-cultural and gender-specific examination of consumer skepticism toward
advertising
in general vs. pharmaceutical
advertising
: empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
5
What do adolescent girls learn about gender roles from
advertising
images?
Chan, Kara
;
Ng, Yu Leung
;
Williams, Russell B.
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
4
,
pp. 357-366
Persistent link: https://www.econbiz.de/10009689301
Saved in:
6
Consumers' attitudes toward
advertising
by medical professionals
Chan, Kara
;
Tsang, Lennon
;
Leung, Vivienne
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 328-334
Persistent link: https://www.econbiz.de/10009788907
Saved in:
7
How Chinese young consumers respond to gendered advertisement
Chan, Kara
;
Ng, Yu Leung
;
Liu, Jianqiong
- In:
Young consumers : insight and ideas for responsible …
15
(
2015
)
4
,
pp. 353-364
Persistent link: https://www.econbiz.de/10010469426
Saved in:
8
Interpretation of female images in
advertising
among Chinese adolescents
Ng, Yu Leung
;
Chan, Kara
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 222-234
Persistent link: https://www.econbiz.de/10011382842
Saved in:
9
Effectiveness of environmental
advertising
for hotels
Chan, Kara
;
Han, Xing
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10010465670
Saved in:
10
An exploratory study on perception of celebrity endorsement in public services
advertising
Chan, Kara
;
Zhang, Ting
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
Saved in:
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