//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Chan, Kara"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The Small Agency/Client Relati...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
24
Werbung
13
Consumer behaviour
11
Advertising effects
10
Werbewirkung
10
China
9
Hong Kong
9
Konsumentenverhalten
9
Youth
7
Hongkong
6
Jugendliche
5
Gender
4
Gender roles
4
Geschlecht
4
Celebrities
3
Celebrity endorsement
3
Celebrity-Werbung
3
Public services
3
Qualitative study
3
Adolescents
2
Advertising effect
2
Behavioral change
2
Brand image
2
Communication effects
2
Consumer perception
2
Experiment
2
Frauen
2
Germany
2
Girls
2
Internet marketing
2
Interviews
2
Media effects
2
Online-Marketing
2
Perception
2
Public service advertising
2
Qualitative method
2
Research
2
Self-socialization
2
Social marketing
2
Survey
2
more ...
less ...
Online availability
All
Undetermined
14
Free
1
Type of publication
All
Article
23
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
research-article
11
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
24
Author
All
Chan, Kara
Kaiser, Harry M.
67
Dorn, James A.
55
Andersson, Gunnar
54
Eisend, Martin
49
Kreyenfeld, Michaela
43
Anderson, Simon P.
38
Hoem, Jan M.
38
Taylor, Charles Raymond
38
Pelsmacker, Patrick de
37
Vaupel, James W.
36
Kind, Hans Jarle
35
Niskanen, William A.
35
Kohler, Hans-Peter
34
Gierl, Heribert
30
Rosengren, Sara
29
Septianto, Felix
29
Mihai, Florin-Constantin
28
Mueller, Barbara
28
Wilbur, Kenneth C.
28
Faff, Robert W.
27
Nilssen, Tore
27
Okazaki, Shintaro
27
Saffer, Henry
27
Dahlén, Micael
26
Pflaum, Dieter
26
Nickel, Volker
25
Zaccour, Georges
25
Diehl, Sandra
24
Sethi, Suresh
24
Sørgard, Lars
24
Bruhn, Manfred
23
Esch, Franz-Rudolf
23
Pepels, Werner
23
Huh, Jisu
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Billari, Francesco C.
21
Kinnucan, Henry W.
21
Shkolnikov, Vladimir M.
21
more ...
less ...
Published in...
All
Young Consumers
6
Young consumers : insight and ideas for responsible marketers
3
International Marketing Review
2
Journal of Consumer Marketing
2
The journal of consumer marketing
2
Cutting edge international research
1
International review on public and non-profit marketing
1
Journal of advertising
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Qualitative Market Research: An International Journal
1
Qualitative market research : an international journal
1
Services marketing quarterly
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Other ZBW resources
11
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A cross-cultural and gender-specific examination of consumer skepticism toward
advertising
in general vs. pharmaceutical
advertising
: empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
2
What do adolescent girls learn about gender roles from
advertising
images?
Chan, Kara
;
Ng, Yu Leung
;
Williams, Russell B.
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
4
,
pp. 357-366
Persistent link: https://www.econbiz.de/10009689301
Saved in:
3
Consumers' attitudes toward
advertising
by medical professionals
Chan, Kara
;
Tsang, Lennon
;
Leung, Vivienne
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 328-334
Persistent link: https://www.econbiz.de/10009788907
Saved in:
4
How Chinese young consumers respond to gendered advertisement
Chan, Kara
;
Ng, Yu Leung
;
Liu, Jianqiong
- In:
Young consumers : insight and ideas for responsible …
15
(
2015
)
4
,
pp. 353-364
Persistent link: https://www.econbiz.de/10010469426
Saved in:
5
Interpretation of female images in
advertising
among Chinese adolescents
Ng, Yu Leung
;
Chan, Kara
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 222-234
Persistent link: https://www.econbiz.de/10011382842
Saved in:
6
Effectiveness of environmental
advertising
for hotels
Chan, Kara
;
Han, Xing
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10010465670
Saved in:
7
Do females in advertisements reflect adolescents' ideal female images?
Ng, Yu Leung
;
Chan, Kara
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 170-176
Persistent link: https://www.econbiz.de/10010395525
Saved in:
8
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
9
Advertising
to Chinese youth : a study of public service ads in Hong Kong
Chan, Kara
;
Chang, Hao-chieh
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 421-435
Persistent link: https://www.econbiz.de/10010127849
Saved in:
10
Social issues of
advertising
Chan, Kara
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011611942
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->