Why is America a land of low-calorie food claims yet high-calorie food intake? Four studies show that people are more … fast-food restaurants claim to be healthy (e.g., Subway) compared to when they do not (e.g., McDonald’s). We also find that … claims may be true. These studies help explain why the success of fast food restaurants serving lower-calorie foods has not …

To examine whether four pre-selected front-of-pack nutrition labels improve food purchases in real-life grocery … shopping settings, we put 1.9 million labels on 1,266 food products in four categories in 60 supermarkets and analyzed the …