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~person:"Chandra, Shobhana"
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Chandra, Shobhana
Verma, Sanjeev
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Personalization in personalized marketing : trends and ways forward
Chandra, Shobhana
;
Verma, Sanjeev
;
Lim, Weng Marc
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1529-1562
Persistent link: https://www.econbiz.de/10013280124
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Big data and sustainable consumption : a review and research agenda
Chandra, Shobhana
;
Verma, Sanjeev
- In:
Vision : the journal of business perspective
27
(
2023
)
1
,
pp. 11-23
Persistent link: https://www.econbiz.de/10014229692
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