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~person:"Chang, Chun-tuan"
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Advertising effects
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Chang, Chun-tuan
Chang, Chun-Tuan
30
Cheng, Zhao-Hong
12
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8
Lee, Yu-Kang
8
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International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
1
Marketing intelligence & planning
1
Psychology & marketing
1
The social science journal
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Effects of message framing, vivideness congruency and statistical framing on responses to charity advertising
Chang, Chun-tuan
;
Lee, Yu-kang
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 195-220
Persistent link: https://www.econbiz.de/10003978075
Saved in:
2
Framing public policy : the impacts of political sophistication and nature of public policy
Lee, Yu-kang
;
Chang, Chun-tuan
- In:
The social science journal
47
(
2010
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10003955432
Saved in:
3
The "I"of the beholder : how gender differences and self-referencing influence charity advertising
Chang, Chun-tuan
;
Lee, Yu-kang
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 447-478
Persistent link: https://www.econbiz.de/10009301337
Saved in:
4
To donate or not to donate? : product characteristics and framing effects of cause-related marketing on consumer purchase behavior
Chang, Chun-tuan
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1089-1110
Persistent link: https://www.econbiz.de/10003780045
Saved in:
5
Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
Saved in:
6
Are guilt appeals a panacea in green advertising? : the right formula of issue proximity and environmental consciousness
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 741-771
Persistent link: https://www.econbiz.de/10009674969
Saved in:
7
Guilt appeals in cause-related marketing : the subversive roles of product type and donation magnitude
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 587-616
Persistent link: https://www.econbiz.de/10009349599
Saved in:
8
Missing ingredients in metaphor advertising : the right formula of metaphor type, product type, and need for cognition
Chang, Chun-tuan
;
Yen, Ching-ting
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 80-94
Persistent link: https://www.econbiz.de/10009738743
Saved in:
9
Goodwill hunting? : influences of product-cause fit, product type, and donation level in couse-related marketing
Chang, Chun-tuan
;
Liu, Hsiu-wen
- In:
Marketing intelligence & planning
30
(
2012
)
6
,
pp. 634-652
Persistent link: https://www.econbiz.de/10010219370
Saved in:
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