Chen, Hsin; Papazafeiropoulou, Anastasia; Chen, Ta-Kang; … - In: Journal of Enterprise Information Management 27 (2014) 5, pp. 576-598
Purpose – The purpose of this paper is to understand the factors which impact upon the consumers’ willingness to utilise company Facebook pages and e-word-of mouth by proposing and testing a conceptual framework which is inspired by theories in marketing and information systems fields. The...