Showing 1 - 10 of 26
Persistent link: https://www.econbiz.de/10010355238
Persistent link: https://www.econbiz.de/10012404011
Persistent link: https://www.econbiz.de/10011551068
Firms employ various techniques to obtain information about consumer taste/location and valuation prior to making product design decisions. User-generated content, a hallmark of Web 2.0 technologies, is becoming an important source of consumer information for firms. The vast variety and volume...
Persistent link: https://www.econbiz.de/10012972777
Persistent link: https://www.econbiz.de/10011932609
Persistent link: https://www.econbiz.de/10011975895
Online retailing is dominated by a channel structure in which a retailer either buys products from competing manufacturers and resells to consumers (wholesale scheme) or lets manufacturers directly sell to consumers on its platform for a commission (platform scheme). Easy access to publicly...
Persistent link: https://www.econbiz.de/10013007116
Recommender systems have become the cornerstone of electronic marketplaces that sell products from competing sellers. Similar to traditional advertising, recommender systems can introduce consumers to new products and increase the market size which benefits sellers. The informative role of...
Persistent link: https://www.econbiz.de/10012983728
Abstract Recommender systems that inform consumers about their likely ideal product have become the cornerstone of eCommerce platforms that sell products from competing manufacturers. Using a model of an electronic marketplace in which two competing manufacturers sell their products through a...
Persistent link: https://www.econbiz.de/10012920391
Persistent link: https://www.econbiz.de/10013286234