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Consumption in the public eye: The influence of social presence on service experience

He, Yi; Chen, Qimei; Alden, Dana L. - In: Journal of Business Research 65 (2012) 3, pp. 302-310

nomological net that features social presence and its moderators as antecedents to service satisfaction. Study 1 discovers that … when service experiences are positive, social presence enhances service satisfaction. Study 2 examines the interaction … between service experience valence, social presence type and self-construal prime. The results show that when an …

Persistent link: https://www.econbiz.de/10010573713

Siding with the underdog : is your customer voting effort a sweet deal for your competitors?

Nariswari, Angeline G. A.; Chen, Qimei - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 701-713

Persistent link: https://www.econbiz.de/10011614548

Managing sub-branding affect transfer : the role of consideration set size and brand loyalty

He, Yi; Chen, Qimei; Tam, Leona; Lee, Ruby - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 103-113

Persistent link: https://www.econbiz.de/10011444037

From high tech to high touch : the effects of perceived touch on online customers' intention to return

Chen, Hong-Mei; Chen, Qimei; Kazman, Rick - In: Consumer behavior, organizational development, and …, (pp. 30-50). 2009

Persistent link: https://www.econbiz.de/10003792572

Linking customer resources to firm success : the role of marketing program implementation

Lee, Ruby P.; Naylor, Gillian; Chen, Qimei - In: Journal of business research : JBR 64 (2011) 4, pp. 394-400

Persistent link: https://www.econbiz.de/10008859027

The affective and cognitive impacts of perceived touch on online customers' intention to return in the web-based eCRM environment

Chen, Hong-mei; Chen, Qimei; Kazman, Rick - 2009

Persistent link: https://www.econbiz.de/10003860458

The interplay between brand relationship norms and ease of sharing on electronic word-of-mouth and willingness to pay

You, Ya; He, Yi; Chen, Qimei; Hu, Miao - In: Information & management : the internat. journal of … 58 (2021) 2, pp. 1-16

Persistent link: https://www.econbiz.de/10012494897

Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea

Alden, Dana; Kelley, James B.; Youn, James B.; Chen, Qimei - In: Journal of business research : JBR 69 (2016) 12, pp. 5909-5916

Persistent link: https://www.econbiz.de/10011597551

The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness

Hu, Miao; Chen, Jie; Alden, Dana; Chen, Qimei - In: Journal of international marketing 31 (2023) 1, pp. 49-68

Persistent link: https://www.econbiz.de/10014233451