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Hurting or helping? The effect of service agents' workplace ostracism on customer service perceptions
Wan, Echo Wen; Chan, Kimmy Wa; Chen, Rocky Peng - In: Journal of the Academy of Marketing Science 44 (2016) 6, pp. 746-769
Persistent link: https://www.econbiz.de/10011614103
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The effect of social exclusion on consumer preference for anthropomorphized brands
Chen, Rocky Peng; Wan, Echo Wen; Levy, Eric - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 23-34
Persistent link: https://www.econbiz.de/10011771816
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Anthropomorphized helpers undermine autonomy and enjoyment in computer games
Kim, Sara; Chen, Rocky Peng; Zhang, Ke - In: Journal of consumer research : JCR ; an … 43 (2016) 2, pp. 282-302
Persistent link: https://www.econbiz.de/10011551014
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How consumers in China perceive brands in online and offline encounters : a framework for brand perception
Chan, Terri H.; Chen, Rocky Peng; Tse, Caleb H. - In: Journal of advertising research 58 (2018) 1, pp. 90-110
Persistent link: https://www.econbiz.de/10011875523
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Fast or slow : how temporal work design shapes experienced passage of time and job performance
Zhao, Helen H.; Deng, Hong; Chen, Rocky Peng; Parker, … - In: Academy of Management journal : AMJ 65 (2022) 6, pp. 2014-2033
Persistent link: https://www.econbiz.de/10013548961
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When Sadness Comes Alive, Will It Be Less Painful? The Effects of Anthropomorphic Thinking on Sadness Regulation and Consumption
Chen, Fangyuan; Chen, Rocky Peng; Yang, Li - In: Journal of Consumer Psychology 30 (2019) 2, pp. 277-295
Persistent link: https://www.econbiz.de/10012189352