Chen, Yuan; Li, Xiaodong; Li, Qi; Li, Wenjie - In: Industrial Management & Data Systems 122 (2022) 12, pp. 2633-2656
Purpose Lightweight apps such as WeChat mini programs (WMPs) are an emerging mobile channel (m-channel) touchpoint that have gained remarkable popularity among consumers. Despite the focus of migration research on traditional m-channel touchpoints (e.g. native apps and mobile websites), but few...